Thursday, May 21, 2009
Tuesday, May 12, 2009
Vehicles in the setting, lots of choice or little
I was working on vehicles for the game, and the fictional setting, and I started thinking about how many choices people have for the same thing. I thought in the dark future the there is large amounts of manufacturing, and some commodities are sold purely on brand perception because the item is simply designed to the point of perfection. So you don't get a Golf GT you get a Martian Mirage GT3 manufactured by the Jupiter Car company. Your buying much more than a car with a name, your buying an identity.
Marketers always talk about a special sauce or value proposition, but is there? We see that there is a lot of consolidation in the spaces that stop making profit because they cannot grow, cars, air travel etc. No one is making money in cars, because they can only proposition the customer by giving more for less.
If we have a look at vehicles now, it seems there is a lot of consumer choice. People not only focus on the function but brand perception, social perception, price etc. I don't think there is more than 5 choices of car. And if you think there is more, your naive and you believe the spin.
In the real world we are already genericising the car, check these two cars out.
An example
http://city.honda.com.au/ Honda City, whats this brand saying? Well you are a city living person with an Ipod or Iphone, and you want a car that's not too large nice for the environment/cheap to run and cheap own.
An example
http://www.renault.com.au/renault-cars/Clio-RS197/ Clio, this car is basically the same thing. Why by a Renault? well its the brand not the vehicle. The Honda city is better, and the Renault has a bigger price tag. You buy it to say your sophisticated, this small one is cheaper than the other Renault's.
Why can't this just be called, slightly expensive car that's red and gives good fuel economy (apart from the bad name) call it the Jupiter CarCompany City model?
In a future setting, how important are all these things? In the world of Star Trek there are credits people don't fuel multi-national companies. People must be happier, they get what ever they want from a replicator etc. I don't know if we can evolve to this state, if the technology was available would it be commercialized? Well if it was expensive to make, no way! too much money is at stake.
In my setting, we have a high population of humans that never leave their planets. This culture is really the bulk of the setting normal lower middle class people who work for some company doing X task for the almighty dollar. I think its easier to write stories where you can draw on all the flaws of human society than to write stories where you can't like Star Trek.
I like my humans flawed, jealous, belligerent, racist and thoroughly greedy because I can have them screw each other over for X number of reasons.
In my opinion, people are fairly easy to manipulate even when they know they are being manipulated. There is a chord in every person that resonates with the idea of belonging and branding and marketing is focused on resonating chords of people to associate themselves subconsciously with a brand.
In our world, we see immense levels of brand loyalty Coke, Nike, Pepsi etc. In the game setting we see brands which have been created, Berkley Genomics is the medical Juggernaut that most people have membership cards with to get anything from a detox, to a complete genetic alteration. Their logo is a white circle with a BG in the middle, this brand is all about security after all its medical you want your body to be safe while they put you under.
Virgin Aeronautics is the company that runs all the space stations and many of the inter system services. Their brand is always about quality, quality in the sense of you get what you paid for. They choose red and blue very standard retail colors.
Cars, I haven't come up with a ground and air car brand yet but I think, as I have to create all the standard vehicles I was wondering if we are going to see shortly in the real world a consolidation of the cars like we have in other areas which are not making much profit (airlines etc).
So ill have Jupiter Car company City car that's red but this may be badged the Martian Mirage GT3 (they even don't know what GT means anymore in my setting, its been used to sell cars for so long its now bereft of meaning)
Marketers always talk about a special sauce or value proposition, but is there? We see that there is a lot of consolidation in the spaces that stop making profit because they cannot grow, cars, air travel etc. No one is making money in cars, because they can only proposition the customer by giving more for less.
If we have a look at vehicles now, it seems there is a lot of consumer choice. People not only focus on the function but brand perception, social perception, price etc. I don't think there is more than 5 choices of car. And if you think there is more, your naive and you believe the spin.
In the real world we are already genericising the car, check these two cars out.
An example
http://city.honda.com.au/ Honda City, whats this brand saying? Well you are a city living person with an Ipod or Iphone, and you want a car that's not too large nice for the environment/cheap to run and cheap own.
An example
http://www.renault.com.au/renault-cars/Clio-RS197/ Clio, this car is basically the same thing. Why by a Renault? well its the brand not the vehicle. The Honda city is better, and the Renault has a bigger price tag. You buy it to say your sophisticated, this small one is cheaper than the other Renault's.
Why can't this just be called, slightly expensive car that's red and gives good fuel economy (apart from the bad name) call it the Jupiter CarCompany City model?
In a future setting, how important are all these things? In the world of Star Trek there are credits people don't fuel multi-national companies. People must be happier, they get what ever they want from a replicator etc. I don't know if we can evolve to this state, if the technology was available would it be commercialized? Well if it was expensive to make, no way! too much money is at stake.
In my setting, we have a high population of humans that never leave their planets. This culture is really the bulk of the setting normal lower middle class people who work for some company doing X task for the almighty dollar. I think its easier to write stories where you can draw on all the flaws of human society than to write stories where you can't like Star Trek.
I like my humans flawed, jealous, belligerent, racist and thoroughly greedy because I can have them screw each other over for X number of reasons.
In my opinion, people are fairly easy to manipulate even when they know they are being manipulated. There is a chord in every person that resonates with the idea of belonging and branding and marketing is focused on resonating chords of people to associate themselves subconsciously with a brand.
In our world, we see immense levels of brand loyalty Coke, Nike, Pepsi etc. In the game setting we see brands which have been created, Berkley Genomics is the medical Juggernaut that most people have membership cards with to get anything from a detox, to a complete genetic alteration. Their logo is a white circle with a BG in the middle, this brand is all about security after all its medical you want your body to be safe while they put you under.
Virgin Aeronautics is the company that runs all the space stations and many of the inter system services. Their brand is always about quality, quality in the sense of you get what you paid for. They choose red and blue very standard retail colors.
Cars, I haven't come up with a ground and air car brand yet but I think, as I have to create all the standard vehicles I was wondering if we are going to see shortly in the real world a consolidation of the cars like we have in other areas which are not making much profit (airlines etc).
So ill have Jupiter Car company City car that's red but this may be badged the Martian Mirage GT3 (they even don't know what GT means anymore in my setting, its been used to sell cars for so long its now bereft of meaning)
Saturday, May 9, 2009
Darken World, abound the storm
His long, dog like alien jaws opened, and he began to address the assembled members of the united nations, and the members of the committee, his body was a shiny obsidian and his eyes sparkled like gems. His long white and yellow robes seemed to be made from some cotton like substance. He wore simple jewelery which we had been informed earlier by MI5 was in-fact a graviton field generator capable of either projecting or deflecting forces, including bending light. He was for all intents and purpose invulnerable to us, and due to recent events where one of his species was tortured to death for information. I could understand his concern. Never the less the ambassador to Sirius had alerted the UN that their ambassador would be attending the conference and presenting information regarding a threat to all human kind.
The alien then spoke softly into the microphone, in English his presentation, began accompanied by very simple graphics as if he expected us to unintelligent thugs.
My name is Raheil, but that is unimportant to your species and your survival. Even though you have attacked us, and been soundly defeated my leader has decided that I should inform you of dangers close to your systems.
In ancient times, during the second war we discovered something new in the galaxy, a rare thing indeed for our knowledgeable and traveled race. I was a young warrior at time piloting a scouting ship looking for the light bringers near the arm of Sagittarius. Our leader, Osiris had given us strict instruction to find the colony world, confine the wormhole and slay all inhabitants of the breeding world, a simple task for warriors such as ourselves.
We found them there, already among the dark matter world a place where we could only detect their presence for at the time we had not learned how to transcend this universe of light matter to the universe of dark matter which exists in this same space and time. Somewhere within the cluster the world existed bending light from a nova behind them making their presence know.
The captain commanded us to investigate the presence of strange radiation, emanating from the worlds, he was detecting your species know this radiation as Bekenstein-Hawking radiation, the evaporation radiation from a black hole. Impossible we thought, why would this be emanating from the area?
Our navigator observed that there were three gravity signatures equality distant masking the source of the radiation, curiously they were orbiting quite quickly around the black hole. However, the worlds weren’t feeding the hole merely orbiting it.
The ship sailed into the subspace in the general region of the cluster to try to see if we could detect anything there. Our computers registered the presence of a great mass below our ship, about the equivalent of one of your suns. We observed nothing however other than a gravity signature. We then detected fluctuations in space time, in pockets in subspace and in our slip engines.
It was conceivable that there were dark matter ships nearby investigating our signature unable to interact but able to detect the graviton disturbance of our engines.
We recorded data for a few minutes, then re-entered real space and proceeded with our mission.
The breeders were primitive the way the watches liked it superstitious, terrified and wholly dominated by their priests, they had only a few watchers who posed a minor threat to our five warriors. We dispatched the watchers and the moved onto the breeders, none of them had developed any ability however we did discover some strange mutations, and they presented information, which had never before been seen in the genome. We deduced that, the mutations may indeed alter their species away from their original form and on the world we found the same mutations in all the plants and animals. Deep in the oceans, we found semi sentient colony creatures, which seemed to storing the Bekenstein-Hawking radiation within crystals that they grew in their cells. We had no theories at the time, so we proceeded with the cleansing slaying all the breeders quickly first using our neural stunners then severing the spinal chord, in the article prescribed manner.
We returned to our world, and handed the data to our scientists, who came after a few short months to an interesting hypothesis. This world, was indeed intended to be a breeder world, however the mutations had forced the watchers to abandon this world because the genetic differences interfered with the retro virus used to change the breeders into warriors. The light bringers had abandoned the world, because of this problem, but they had remained to study it. Had they been more through in their investigations, they may have studied the native life and seen the pattern repeated in every species on the world. The simple plants and animals that had evolved there had changed, some growing crystals to collect Hawking radiation, why? What purpose did this radiation serve? Our scientists deduced then from our subspace recordings that the radiation emanating from the black hole, pulsed and formed a wave a constant stream of information slowly and methodically adjusting the genetic sequence over centuries of live, slowly adjusting every living thing on the cluster light worlds to a new form, a new life.
This proved that there was a highly likely hood that the black hole and its three dark matter worlds orbiting were placed with deliberate intent. The inhabitants could not travel to our universe the universe of light matter but could arrive by slowly adjusting the DNA of creatures living in the light universe. The invasion had begun millennia ago this represented a potential threat, which we had not foreseen, nor had our allies.
I have told you this information human, because my time has come and the time of my people. We must go, to continue our fight against the light bringers, and follow those who have gone before to ensure a future for this all. All I can offer is my advice and this information formatted to your primitive computer systems so you may be vigilant and watch the clusters, we have marked all the dark matter clusters and you should have enough resources to deal with only a few hundred worlds.
And now, onto your very foolish invasion of Sirius two you attacked us and we have defeated you, in compensation I ask that you arm yourselves. We will make our caterpillar engine technology available to you, but in return you must create several dreadnought class ships and attack this world you can call it Ishtar, and you will find it on the other side of the galaxy…
The alien then spoke softly into the microphone, in English his presentation, began accompanied by very simple graphics as if he expected us to unintelligent thugs.
My name is Raheil, but that is unimportant to your species and your survival. Even though you have attacked us, and been soundly defeated my leader has decided that I should inform you of dangers close to your systems.
In ancient times, during the second war we discovered something new in the galaxy, a rare thing indeed for our knowledgeable and traveled race. I was a young warrior at time piloting a scouting ship looking for the light bringers near the arm of Sagittarius. Our leader, Osiris had given us strict instruction to find the colony world, confine the wormhole and slay all inhabitants of the breeding world, a simple task for warriors such as ourselves.
We found them there, already among the dark matter world a place where we could only detect their presence for at the time we had not learned how to transcend this universe of light matter to the universe of dark matter which exists in this same space and time. Somewhere within the cluster the world existed bending light from a nova behind them making their presence know.
The captain commanded us to investigate the presence of strange radiation, emanating from the worlds, he was detecting your species know this radiation as Bekenstein-Hawking radiation, the evaporation radiation from a black hole. Impossible we thought, why would this be emanating from the area?
Our navigator observed that there were three gravity signatures equality distant masking the source of the radiation, curiously they were orbiting quite quickly around the black hole. However, the worlds weren’t feeding the hole merely orbiting it.
The ship sailed into the subspace in the general region of the cluster to try to see if we could detect anything there. Our computers registered the presence of a great mass below our ship, about the equivalent of one of your suns. We observed nothing however other than a gravity signature. We then detected fluctuations in space time, in pockets in subspace and in our slip engines.
It was conceivable that there were dark matter ships nearby investigating our signature unable to interact but able to detect the graviton disturbance of our engines.
We recorded data for a few minutes, then re-entered real space and proceeded with our mission.
The breeders were primitive the way the watches liked it superstitious, terrified and wholly dominated by their priests, they had only a few watchers who posed a minor threat to our five warriors. We dispatched the watchers and the moved onto the breeders, none of them had developed any ability however we did discover some strange mutations, and they presented information, which had never before been seen in the genome. We deduced that, the mutations may indeed alter their species away from their original form and on the world we found the same mutations in all the plants and animals. Deep in the oceans, we found semi sentient colony creatures, which seemed to storing the Bekenstein-Hawking radiation within crystals that they grew in their cells. We had no theories at the time, so we proceeded with the cleansing slaying all the breeders quickly first using our neural stunners then severing the spinal chord, in the article prescribed manner.
We returned to our world, and handed the data to our scientists, who came after a few short months to an interesting hypothesis. This world, was indeed intended to be a breeder world, however the mutations had forced the watchers to abandon this world because the genetic differences interfered with the retro virus used to change the breeders into warriors. The light bringers had abandoned the world, because of this problem, but they had remained to study it. Had they been more through in their investigations, they may have studied the native life and seen the pattern repeated in every species on the world. The simple plants and animals that had evolved there had changed, some growing crystals to collect Hawking radiation, why? What purpose did this radiation serve? Our scientists deduced then from our subspace recordings that the radiation emanating from the black hole, pulsed and formed a wave a constant stream of information slowly and methodically adjusting the genetic sequence over centuries of live, slowly adjusting every living thing on the cluster light worlds to a new form, a new life.
This proved that there was a highly likely hood that the black hole and its three dark matter worlds orbiting were placed with deliberate intent. The inhabitants could not travel to our universe the universe of light matter but could arrive by slowly adjusting the DNA of creatures living in the light universe. The invasion had begun millennia ago this represented a potential threat, which we had not foreseen, nor had our allies.
I have told you this information human, because my time has come and the time of my people. We must go, to continue our fight against the light bringers, and follow those who have gone before to ensure a future for this all. All I can offer is my advice and this information formatted to your primitive computer systems so you may be vigilant and watch the clusters, we have marked all the dark matter clusters and you should have enough resources to deal with only a few hundred worlds.
And now, onto your very foolish invasion of Sirius two you attacked us and we have defeated you, in compensation I ask that you arm yourselves. We will make our caterpillar engine technology available to you, but in return you must create several dreadnought class ships and attack this world you can call it Ishtar, and you will find it on the other side of the galaxy…
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